Margin Intelligence OSby Structora

Product

Every cost, tied to every order, on one screen.

Shopify shows you gross margin. Margin Intelligence OS shows you what's left after your 3PL, your returns, your ad spend, and your supplier's last price increase — per SKU, per channel, per cohort.

Live margin dashboard

One screen showing revenue, COGS, fulfillment, returns, and what's actually left — updated from your real data, not your assumptions. Every number is traceable back to the orders and invoices behind it, so when the margin moves you can see exactly why.

Last 30 days · all channels

Revenue$412,180
COGS−$148,420
Fulfillment−$61,940
Returns−$28,072
Contribution margin$173,748
Real margin42.2%

SKU-level breakdown

Every SKU ranked by true contribution margin, so you know which products fund the business and which ones quietly drain it. COGS changes from supplier invoices are tracked over time, so a March price increase shows up in March margins — not whenever someone remembers to update a spreadsheet.

SKUs by contribution margin

BUNDLE-TRIO+38%
TUMBLER-20+27%
SOAP-BAR-3PK+19%
CANDLE-45−6%

Channel comparison

Contribution margin by traffic source — Meta, Google, direct — so you scale the channels that earn and cut the ones that only look like they do. Ad spend is matched to units actually sold and kept, not to what the attribution pixel claims.

Margin by channel, after ad spend

Direct / organic+41%
Google Ads+22%
Meta Ads−3%

Meta looks profitable in Ads Manager. It isn't.

Weekly AI brief

A 60-second written brief every Monday: your three key numbers, any margin anomalies, and the three actions that matter this week. Written for a founder, not an analyst — no dashboard spelunking required.

Monday brief · 07:00

CM last week: $41,270 (39.8%) — down 2.1pts vs the 4-week average.

Anomaly: CANDLE-45 return rate jumped from 11% to 17% after the packaging change shipped.

Do this week: pause the $45 candle in the Meta prospecting campaign until returns normalize.

See it on your own numbers.

The first deliverable is a full 12-month audit — dashboard included.

Book a margin audit